In February 2009, a young-looking man appeared in the audience of the Marc Jacobs Fall-Winter show, one of the most exclusive at New York Fashion Week. He was not a director, like Marc’s friend and frequent guest Sofia Coppola, or a famous singer, like Madonna, or an actor, but his handsome, androgynous face was already familiar to tens of thousands of fans online. And there he was, in the pantheon. Fashion-show invite lists are feudal and loaded with meaning, and that man’s arrival at Marc Jacobs meant: I am now Anna Wintour’s peer.