and unfortunately, I wasn’t very impressed. I went to the “Shop Small” pop-up shop shop located just east of the waterfront featuring local Seattle craft businesses sponsored by Amex and Delta Airlines. I felt that the presentations were underwhelming—very little merchandise was put out for display.  For whatever reason (maybe my years of experience in big box retail), sparce merchandise presentations don’t get me in the commercial mood. The take-away was that signage, branded collateral, and a wider and deeper merchandise assortment goes a long way towards setting the buying mood.