We decided that both the pop-up shop and the ecommerce shop would be merchandised by color/print, by category of item (home, accessories, stationary, or surprise!), or by showing one item in all of the colors/prints in which it comes. Here is a scale model of these merchandising methods.
Now we start to build the ecommerce store for Orange Marmalade. I was able to get a developer’s account with Shopify so that I can develop a shop. Shopify uses a coding language called Liquid, but it looks like it should be easy enough to work with. I watched three hours of tutorial videos on Lynda.com over spring break, so I hope I’m ready…
We have now created a modular signage system. We have half letter price point signs which can be combined with letter sized toppers. We have a small intimate business card sized sign for small items. We have a framed sign to call out product categories, key items, or new product launches. All signs can be printed on letter sized paper on an ink jet printer for quick signing needs that would arise when setting up a pop-up shop. In using the reclaimed frames, a faux matte painted is painted on the inside of the glass with a opening of 7.5″ x 10″. This ensures that any sized frame larger than 8.5″ x 11″ could be used in this manner.
This week we completed our stationery suite. Shown is our letterhead, side-opening envelope, and business card example. As co-founders of our fictional company, we each get our own Orange Marmalade motif on the back of our cards. Each department of our fictional company (warehouse/logistics, web, buyers, etc.) would have a specific motif as well for their business cards. We plan to letterpress the business cards on cream stock and paint the edges our OM yellow. Letterhead and envelopes will be on cream stock as well.
I’m exciting to make our signature prints, but I have now idea how to make patterns that tile seamlessly. Here’s some resources I found to help in designing repeating patterns.